The publishing industry is changing. It is no more printing
a huge number of books and waiting for it to sell or print a limited number of
books and lose the revenue of additional requirement.
Publishing has been facing a lot of challenges. They have
been printing books in large numbers in the hope of selling. It has been found
in studies that around 30% of all printed books are pulped. This is a huge loss
for the publishing industry. There was a need for printing small quantities
when the need comes so that there are no returns. Publishers are also able to
execute the small orders that come later with these small quantity printing.
Markono saw the opportunity and streamlined our operations.
We do printing using different printers and ensure that the quantity needed is
only printed. We use a combination of offset and digital printers to do the
long run, medium run, and short run printing. The content remains in digital
form with us and we can print the required quantity for the publisher at any
time.
We do the ultra-short run with digital printers for the
marketing copies. Then we do the offset printing for the launch and main
edition. After this, we use either the offset or the digital printing for the
end-of-life copies depending on the quantities required. We can use the offset
for the new edition. There was a market where small quantities were required by
some orders which could not be executed earlier. We do this by using our
digital printing ultra-short run. This means that the publishers don’t lose any
revenue. Thus, Markono offers the best print
fulfillment services that anyone can offer. We have made Singapore the Asian hub
for publishers from the Western world.
As we use the best quality printers and color management
tools, the books are printed in the most attractive manner. Our modern systems
enable the customer online tracking of the orders. We offer the customers many
different binding options that help them to customize the books in any way they
want. With our excellent supply chain management and distribution options,
publishers are happy getting the job done by us. We are the most modern and
sophisticated printer
Singapore has.
