Publishers from the West are
realizing how advantageous it is to get their printing done at Singapore for
distribution in the Asian countries. It is not just the proximity of the nation
to the other countries that attract the publishers. Many other factors make
Singapore the most attractive location for getting their books printed. The
printing industry in the nation offers them multiple advantages over those in
any other nation.
Publishers have been facing
various problems with the advent of technology which made reading books much
lesser than earlier. There are other methods for reading a book which lessened
the demand for printed books. This made printing at their countries and
distributing them across the globe unviable. It is at this stage that printers
in Singapore lent them support by adopting modern technology and improving
distribution systems.
Various factors made Singapore the
printing hub for the region. Publishers found Singapore to be the best place to
produce and distribute the books to the neighboring countries. Modern
technology helped them to pass the material digitally to the printers in the
island nation. The printers in Singapore adopted the latest methods to keep the
publishers in control of their assets and customers.
The unique printing portal helped
the publishers to be in full control even when the printing and distribution
were done in Singapore. They could monitor the execution of each order on the
portal. They will know the exact status of the order and keep their customers
correctly informed. The publishers are also able to know the stock of each of
their titles. This helped them to pass reprint orders to the printers so that
they don't miss any of their orders. The excellent system helped publishers to
keep their customers happy and get more business.
Printers in Singapore did not just
modernize their printing process but also how orders were executed. They
brought the printing, warehouse and distribution centers under one roof. This
helped them to save a lot of time when executing an order. Modern methods of
picking books as per the order and collecting them for distribution made the
process much faster. Customers could get their books in a very short time.
The improvement in logistics
and supply chain management didn't stop with executing the
orders at the printing company. The printers went on to improve the
distribution by offering customers various modes of transport. Customers could
choose to get their books by sea, land or air. They can get the books couriered
to them in case of emergency. By offering these different methods printers
gained the trust of the customers.
Another thing the printers offered
was different types of packaging. Different countries need different packaging
methods depending on the logistics in that country. This is another
customization which will help the customers to get a product in the way they prefer.
Publishers can give what their customers want thanks to the printers in
Singapore.
Two problems bothered the
publishers. There was too much printed which didn't get sold and had to be
trashed. On the other hand, there were orders which could not be printed
because of small quantities. Both the problems occurred because offset printers
cannot handle small quantities. The cost of printing small quantities doesn't
make it viable.
By using digital printers print on demand
in Singapore could be offered which will take care of the small
orders which are placed once the bulk of the printing is over and the books
have been sold.
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